On August 9th the new make up line Marc Jacobs Beauty will launch in the US at Sephora stores, Sephora.com and at selected Marc Jacob stores. In spring 2014 it will launch at Sephora stores in France, Italy and Spain and in the rest of Europe throughout 2014. No news for the UK as of yet. So what will we get when we manage to get our hands on it?
Talking to WWD about the line Marc said "I like the idea of transforming oneself, making and modelling yourself to what you feel like being, whether that's once a day, three times a day, seven times a week, whatever it is. I like the transformative qualities of fashion and fashion to me is not just clothing, it's handbags, it's shoes, it's clothes, it's hair, it's makeup, it's fragrance, it's the whole ritual of making those choices, of enjoying the ritual, of making choice that will tell the world who you want to be that day. I think everybody is the star in their own movie. And so you dress the part, depending on how you feel or what part is that day. I mean my shrink probably knows who I really am but most people know me as how i present myself."
It's no surprise that Marc Jacobs has been very hands on in creating his collection and we can expect to see his expert eye at work in creating the colour palettes throughout the collection he said that his overall colour palette "Tells a story and that story is based on a spirit. I chose different types of characters, such as ingénue. Formulas are like fabrics, fibers, each fiber, whether silk, cashmere or whatever, they have natural properties." His personality and sense of humour is also apparent in his choices of names for the products, Magic Marc'er Precision Pen Eyeliner and Style Eye-Con to name just a couple.
As the pictures suggest, this is going to be a huge collection from the launch comprising of 122 pieces which will be separated into four categories. The first of which is Smart Complexion which will include a foundation with anti-ageing ingredients and will be available in 16 shades. A brightening concealer pen which also contains anti-ageing ingredients which will be available in 7 shades and also a setting powder. The next category is called Blacquer and will include a precision pen eyeliner which is a waterproof black liner, a lash lifter and a gel crayon. The third category, Hi-per Colour includes, eyeshadows, blushes, lip products, nail polish and bronzer. The last category, the amusingly named Boy-Friendly, Girl Approved consists of a lip balm, a concealer and a brow tamer.
This looks like a gorgeous collection. I'm really impressed by the sheer volume of products that are going to be available from the launch, there is going to be a huge selection of colours to choose from. I hope this means that the prices are going to be reasonable enough to be able to invest in a few different products and shades. Are you excited for the launch? What products are you most looking forward to?
